Browsing Tag
relevance
2 posts
Good morning: The goal is relevance
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.Good morning, Marketers, and what is the best way to personalize your messaging in…
‘Increase our relevance with Gen Z’: Why 7-Eleven is amplifying fan-generated content on its social channels
September 29, 2021 by Kristina Monllos Last January, Froggy, a teenage punk band based in Doylestown, Pennsylvania posted an ode to 7-Eleven’s nachos on Instagram and joked that the chain should sponsor them. This month, that joke became a reality of sorts when 7-Eleven produced a music video for the band’s song — set at…