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Readers Respond to the October 2023 Issue thumbnail

Readers Respond to the October 2023 Issue

February 1, 20245 min readLetters to the editors for the October 2023 issue of Scientific American Credit: Scientific American, October 2023RESIDENTIAL SPACE?I was astounded by the challenges to leaving Earth detailed by Sarah Scoles in “Why We'll Never Live in Space.” I could only conclude that we will never achieve this goal. But then I visualized
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Gen Z more likely to respond to physical, direct marketing campaigns thumbnail

Gen Z more likely to respond to physical, direct marketing campaigns

Gen Z is more likely to engage with direct mail marketing campaigns, research by World Advertising Research Centre (Warc) and Royal Mail Marketreach has found.The report, named Driving Effectiveness with Direct Mail, is based on 218 UK campaigns, published between 2016 and 2020 on Warc's database, which used direct mail as the lead media or…
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