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TikTok’s

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Indonesia, TikTok's best market, bans social commerce thumbnail

Indonesia, TikTok’s best market, bans social commerce

Indonesia, the world's fourth-most-populous country, has decided to ban social commerce – the practice of embedding e-commerce facilities in social media platforms. The nation's trade ministry on Tuesday published regulations that limit social media to promoting goods and services and barring them from accepting payments. Trade minister Zulkifli Hasan argued the regulation is needed because
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ByteDance, TikTok’s Owner, Dives Into the Fragrance Race with EMOTIF thumbnail

ByteDance, TikTok’s Owner, Dives Into the Fragrance Race with EMOTIF

What Happened: ByteDance, TikTok’s parent company, is exploring fields beyond tech with the launch of a perfume subsidiary entitled EMOTIF. The new brand, which will be sold via third-party e-commerce platforms, will serve a contemporary clientele interested in expressing their individual personalities through aroma and fragrance. So far, EMOTIF has three products: Electronic Lover, Deep Sea…
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