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trackers

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Ad trackers continue to collect Europeans’ data without consent under the GDPR, say ad data detectives thumbnail

Ad trackers continue to collect Europeans’ data without consent under the GDPR, say ad data detectives

More than three years after Europe’s sweeping privacy law took effect, consent mismatches and illegitimate data collection continue to undermine advertisers’ and publishers’ efforts to comply with the General Data Protection Regulation. These issues bedeviled companies back in 2018, and new data shows continued gaps between the permissions people give companies to collect and use…
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