Browsing Tag
transitioned
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How Leaf Group transitioned to being a commerce-dominant media company
Over the past eight years, Leaf Group (formerly known as Demand Media until 2016) has transformed itself from a SEO-focused content farm to a commerce-driven media company that sold for $323 million to Graham Holdings last June. Much of that transition was done at the hands of CEO Sean Moriarty, who wanted to build a…
January 18, 2022