Browsing Tag
Xiaohongshu
4 posts
Xiaohongshu bets on e-commerce livestreaming to accelerate monetization: report
Xiaohongshu will turn its livestream shopping business into an independent unit. (Image credit: TechNode/Eugene Tang) Xiaohongshu will turn its livestream shopping business into an independent unit, local media outlet LatePost reported on Mar. 10, as part of efforts to accelerate its monetization campaign. The head of the lifestyle app’s new department will also be in
Xiaohongshu Bets on Livestreaming E-commerce to Promote Higher Profit
Xiaohongshu, a Chinese lifestyle-sharing platform, will upgrade its livestreaming business to an independent department, LatePost reported. The site features many reviews and users can post videos and pictures to show off their purchases. Xiaohongshu’s commercial team is currently being managed by the COO this year, while the advertising business is still under the responsibility of
Xiaohongshu CFO resigns after less than two years on the job
Chinese lifestyle-focused social platform Xiaohongshu’s CFO, Yang Ruo, has left the company to join Fosun Group, Caijing reported on Sept. 24. Xiaohongshu said Yang resigned for family reasons, but the move has once again triggered speculation over whether the company is eyeing a public listing. A source close to Xiaohongshu told local media outlet Caijing
ByteDance’s Xiaohongshu clone Lemon8 reaches 1 million downloads in Japan
ByteDance’s social lifestyle sharing app Lemon8, which has been compared to Xiaohongshu, has reached one million downloads in Japan after two years of operations, as reported by Chinese media outlet, LatePost. The TikTok owner plans to expand the service to Southeast Asian markets, and has already launched in Thailand. Chen Ying and Zhu Jun, former…