The recipe for business success when scaling online

Reach target customers with Ads Report Collaboration

To achieve sales goals, the form of advertising collaboration between brands and e-commerce platforms like Shopee is one of the optimal choices in terms of budget and effectiveness. results when both parties can mutually benefit from each other’s reputation and image.

To enhance access to incentives promotions of potential and existing customers, many brands regularly exploit Facebook Ads with Shopee throughout major sales campaigns in Vietnam. Among these, the famous home appliance brand from France Tefal used Facebook Collaborative Ads to display products to the right target customers, especially during Super Brand Day campaigns and peak sales days. big of the year.

By setting up collaborative advertising to target the right group of customers, Tefal brand has exceeded the revenue target, reaching the milestone of more than tens of thousands of products sold. released only on 9/9 Super Shopping Club.

Effective collaborative advertising helps the name Tefal appear densely on platforms social networks Facebook, Instagram…of both brands and Shopee. On the other hand, this form also helps to increase the rate of users accessing the product and quickly converting into buying behavior when just clicking on the ads will lead directly to the Shopee shopping page.

Maintain growth with a fully integrated solution

Most recently, in the third quarter of 2021, cosmetic brand innisfree made the most of integrated marketing solutions from Shopee and optimize along the customer’s shopping journey. Specifically, the solutions range from the stage of raising awareness with Youtube Ads, increasing coverage with PR packages and sharing experiences from influencer (KOL), the stage of considering using Ads. Collaborative advertising on platforms such as Facebook, Google, to promoting purchase decisions through Livestream, CRM, Shopee advertising display or Affiliate Marketing.

The case of innisfree shows that Shopee’s marketing solutions have played a good role in helping to increase contact points with target customers, especially in these moments. important to motivate customers to make a purchase decision. Notably, with a large customer database obtained from Shopee’s platforms, integrated marketing solutions from this e-commerce platform will continue to be upgraded and expanded, helping brands quickly achieve goals set after each campaign.

Build loyalty and connect with customers deeply

With Shopee, users can experience a seamless, reliable and secure shopping process. When 100% of brands are listed on the floor, they must go through a strict review process. Shopee’s integrated shopping, payment and entertainment ecosystem also contributes to creating diverse and loyal customer files for the brand.

Emphasizing this further, the innisfree representative said Shopee’s comprehensive support has contributed a lot to its campaign , perfecting the seamless shopping experience for customers that innisfree is always aiming for.

“>Accompanying Shopee, innisfree’s average monthly revenue has grown by 5-10%, sales in Q3.2021 increased by 1.4 times compared to Q2 on Shopee. These achievements are the driving force and basis. basis for the brand to continue to accelerate in the year-end shopping season.

Shopee is also an e-commerce platform that regularly creates campaigns like

10.10 Genuine Super Sale, Super Brand Festival, Branded Products section up to 50% off…to help brands continuously reach out to customers. The level of brand recognition is spreading exponentially and promoting the connection between the brand and customers in an increasingly stronger way.A typical case is the achievement that the Tefal brand achieved on Super Day. Brand in September, specifically, revenue increased 1.4 times compared to the previous month and 4 times compared to weekdays.

“>Notably, Tefal continued to top the list of Shopee’s best-selling small household electrical brands at the last 9.9 Super Shopping Day event.

In the context of e-commerce business constantly changing, Shopee continues to update support initiatives This flexibility also emphasizes the increasingly difficult role and position of e-commerce in general and Shopee in particular in the journey to conquer business goals. business of many brands.

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