This is the first Hello Kitty Café in Mexico

Walking through the doors of the first Hello Kitty Café in Mexico is like entering the creamy filling of a kawaii cupcake: everything is pink, full of flowers pastel color, with elements of that white kitten everywhere: her bow is drawn on the walls, it appears on pancakes, cakes, desserts, drinks, jewelry, bags and on the clothes of fans who visit her.

Hello Kitty Café México is the first in Latin America, it is located inside Plaza Carso, in the neighborhood Polanco in Mexico City and officially opens its doors at the beginning of January 2022, although on December 22 they cut the ribbon to give a first look at the long-awaited place.It is a project of Carolina Castellanos and Mauricio García, who already have experience with food kawaii (a Japanese adjective that can be translated as pretty or cute ), because a few years ago they founded Kochi Kochi Land, a popular place in the CDMX Center where they sell various desserts of this type.


Carolina Castellanos and Mauricio García, creators of Kochi Kochi Land and Hello Kitty Café México. (Nayeli Reyes Castro/El Financiero)Among the favorites in Kochi Kochi Land is precisely a crepe from Hello Kitty which is part of a collaboration that began two years ago with the company Sanrio.Now with this new space, the craze for the Sanrio cat character that became a worldwide phenomenon extends to the entire menu: drinks, various desserts, salads and savory bakery, as well as jewelry and accessories.”We knew the potential and also all the desire that all the Hello Kitty fans in Mexico have for a place like this, it was about time it existed,” says Mauricio García in an interview.

Hello Kitty: a unique concept for Mexico

The initial collaboration with Sanrio worked so well that they sought out the creators of Kochi Kochi Land to make the first Hello Kitty Café in Latin America, which already had several spaces in countries like the United States; however, the Mexican version is different. “Rather than adapting, everything was made from scratch, we made a whole style guide thinking of this coffee for Mexico. It doesn’t look like any other concept in the world”, explains Carolina Castellanos in an interview.Mauricio agrees: “a new concept that had to do with what we think that Hello Kitty could be and how can be projected to desserts, drinks, mocktails (non-alcoholic cocktails), from that we created our menu and the space based on what we dreamed of”.

The coffee is served in cabinets and at the bar. (Nayeli Reyes Castro/El Financiero)
According to Mauricio, they sought to reflect the character in something sophisticated and contemporary. The place is also strategic: “We wanted an emblematic space, with this view of the Soumaya museum, connected to aquariums, theaters, art museums.”This distinction is very clear to fans of this Japanese character, such as the collector known as “Hello Kitty Sunny”, one of the first to discover this café in Mexico, who shares the precious objects she has collected since 2015 on her Instagram account. . She already knew the Hello Kitty cafes in the United States and considers that the Mexican one is more “sophisticated” compared to the one over there, with a more “ youth”; In addition, in this new site you can see a creative and varied menu that is not limited to cakes and cookies.

Hello Kitty Cafe appearance in Las Vegas. (Hello Kitty Cafe)

Desserts kawaii

Mauricio explains that the food kawaii has a wide audience in Mexico: “Mexicans, we already know, are into desserts, in addition to that, if you add elements kawaii, is an experience that we are all looking for and we try to fulfill that desire that all people have to fill a little bit of happiness in their lives”.The menu of this cafe has 15 sweet options, including cakes, pancakes, mousse, donuts, waffles and cookies, preparations with red velvet, matcha, chocolate in all its forms.Mauricio details that each of these recipes was worked on for a long time with a chef and a kitchen team so that they were not only showy and beautiful, but also “ culinary references”, that its taste was as good as its presentation.You can find, for example, Hello Kitty Cheesecake (cream cheese and mascarpone cake with a biscuit base and fresh red berries with raspberry coulis), Hello Kitty Strawberry Cream Cake (vanilla cake soaked in neutral syrup filled with strawberry, whipped cream and white cherry blossoms).Or, Hello Kitty Cup Cake (vanilla cake with raspberry pieces, filled with raspberry compote, white chocolate buttercream). Carolina Castellanos says that her favorite is Hello Kitty Choco Surpirse (bitter chocolate mousse and hazelnut cream with a chocolate sponge base, sprinkled with cocoa). It is served in a glass with the kitten’s golden bow made of chocolate.

Hello Kitty Choco Surpirse: dark chocolate mousse and hazelnut cream with a chocolate sponge base, sprinkled with cocoa. (Nayeli Reyes Castro/El Financiero)

Salty options

There is a salad bar with yogurt and parsley, balsamic and strawberry, garlic and Parmesan, honey mustard, basil and parsley or homemade Caesar dressings.In addition, they serve sandwiches, baguettes and paninis with ingredients such as salmon, goat cheese, manchego, serrano ham, dehydrated tomato, mashed avocado and others.For Mauricio, his favorite is the savory menu, especially Hello Kitty Maguro Toast (smoked tuna with mashed avocado, cucumber slices, walnuts, parsley sprouts, toasted sesame oil, slime and red onion on loaf bread).

Drinks and emblems mocktails

In its menu you will find various coffees, frappés, options for tea, fresh drinks (lemonades, Italian sodas, juices, soft drinks, cold tea); however, among the distinctive are the mocktails.The mocktails are made with the same care and details as a cocktail, but without alcohol.There are, for example, Hello Kitty Tropical Kiwi Margarita (natural strawberry and kiwi concentrate with mineral soda), Hello Kitty Pinapple mojito (pear and pineapple concentrate fresh with mint) or Hello Kitty Cherry on the rocks (Ginger ale with maraschino cherry).These drinks are for the whole family, says Carolina, “from the children who can come to the bar to ask for a mocktail, it generates all the illusion, they make them a very careful drink that they can taste without any problem”.

The menu has about 15 different desserts. (Nayeli Reyes Castro/El Financiero)

‘You can never have many friends’

You can never have too many friends” reads one of the walls behind a bar. This emblematic phrase of the Japanese kitten synthesizes an entire community that has formed around the character, since it was created in the 70s.The first people to enter the cafe hug Hello Kitty’s botarga, wear her silhouette in jackets, headbands, blouses, bags and jewelry, in addition, many of them already know each other, since they have met found in other themed events.They comment on the elegant concept, the “very kawaii” themed desserts, how much they had waited for such a place in Mexico, the souvenirs and the peculiar jewelry.

Its menu stands out for its kawaii desserts, but you can also find drinks and salty options. (Nayeli Reyes Castro/El Financiero)”We are very excited that there is finally a Hello Kitty cafe in Mexico“, says Ximena, a fan of the character since the 1980s, who collects clothes, sneakers, accessories, glasses , cups, everything.”At this table we are all super fans”, says a young woman known as “Kittyplu Mayra” in one of the cabinets, “I like it since I was four years old, it has been part of my life, when my parents wanted to give me a little gift, a sweetheart, we always went to the Sanrio store, they gave me a pencil, a pen, Kitty was in my life, she surrounds me, she makes me feel special”.Beside her, “Hello Kitty Pink MX” comments that this character was a shared taste with one of her aunts, who passed away a short time ago, “it is something that became very special to me because it is the memory I have with her.”

The place officially opens its doors in January 2022. (Nayeli Reyes Castro/El Financiero)

Meanwhile, “Ariigraam” says that it reminds her of good times from her childhood: “Hello Kitty makes me super feminine, tender, cute, she represents women from childhood to a thousand years, I feel very identified”; and “Estrellita_brillantee” adds: “Kitty is synonymous with love, I can’t think of anything ugly if Kitty is there”.For Carolina Castellanos it has been a surprise of the great furor and expectation that this place has caused: “we already knew that Hello Kitty is a worldwide concept, an icon of Japanese culture and kawaii, but we have had an amazing reception, people who write to us who are looking for flights from other parts of the world, too from Mexico, to meet him because they are such fans that no matter where he is, they go”.

Hello Kitty Cafe Mexico. (Nayeli Reyes Castro/El Financiero)

How can I attend Hello Kitty Café?

Hello Kitty Café officially opens in the first weeks of January 2022, it will be receiving all the people who subscribed to its mailing list at their website; As of December 25, a new system of reservations.After this first period of Early Access, they will receive the general public. Where is? It is located in Plaza Carso, in front of Cinépolis: Calle Lago Zúrich 245 Local B-02-A, Amp. Granada, Mexico City.
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