Walking through the doors of the first Hello Kitty Café in Mexico is like entering the creamy filling of a kawaii cupcake: everything is pink, full of flowers pastel color, with elements of that white kitten everywhere: her bow is drawn on the walls, it appears on pancakes, cakes, desserts, drinks, jewelry, bags and on the clothes of fans who visit her.
Hello Kitty Café México is the first in Latin America, it is located inside Plaza Carso, in the neighborhood Polanco in Mexico City and officially opens its doors at the beginning of January 2022, although on December 22 they cut the ribbon to give a first look at the long-awaited place.It is a project of Carolina Castellanos and Mauricio García, who already have experience with food kawaii (a Japanese adjective that can be translated as pretty or cute ), because a few years ago they founded Kochi Kochi Land, a popular place in the CDMX Center where they sell various desserts of this type.
Hello Kitty: a unique concept for Mexico
The initial collaboration with Sanrio worked so well that they sought out the creators of Kochi Kochi Land to make the first Hello Kitty Café in Latin America, which already had several spaces in countries like the United States; however, the Mexican version is different. “Rather than adapting, everything was made from scratch, we made a whole style guide thinking of this coffee for Mexico. It doesn’t look like any other concept in the world”, explains Carolina Castellanos in an interview.Mauricio agrees: “a new concept that had to do with what we think that Hello Kitty could be and how can be projected to desserts, drinks, mocktails (non-alcoholic cocktails), from that we created our menu and the space based on what we dreamed of”.
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Desserts kawaii
Mauricio explains that the food kawaii has a wide audience in Mexico: “Mexicans, we already know, are into desserts, in addition to that, if you add elements kawaii, is an experience that we are all looking for and we try to fulfill that desire that all people have to fill a little bit of happiness in their lives”.The menu of this cafe has 15 sweet options, including cakes, pancakes, mousse, donuts, waffles and cookies, preparations with red velvet, matcha, chocolate in all its forms.Mauricio details that each of these recipes was worked on for a long time with a chef and a kitchen team so that they were not only showy and beautiful, but also “ culinary references”, that its taste was as good as its presentation.You can find, for example, Hello Kitty Cheesecake (cream cheese and mascarpone cake with a biscuit base and fresh red berries with raspberry coulis), Hello Kitty Strawberry Cream Cake (vanilla cake soaked in neutral syrup filled with strawberry, whipped cream and white cherry blossoms).Or, Hello Kitty Cup Cake (vanilla cake with raspberry pieces, filled with raspberry compote, white chocolate buttercream). Carolina Castellanos says that her favorite is Hello Kitty Choco Surpirse (bitter chocolate mousse and hazelnut cream with a chocolate sponge base, sprinkled with cocoa). It is served in a glass with the kitten’s golden bow made of chocolate.
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Salty options
There is a salad bar with yogurt and parsley, balsamic and strawberry, garlic and Parmesan, honey mustard, basil and parsley or homemade Caesar dressings.In addition, they serve sandwiches, baguettes and paninis with ingredients such as salmon, goat cheese, manchego, serrano ham, dehydrated tomato, mashed avocado and others.For Mauricio, his favorite is the savory menu, especially Hello Kitty Maguro Toast (smoked tuna with mashed avocado, cucumber slices, walnuts, parsley sprouts, toasted sesame oil, slime and red onion on loaf bread).
Drinks and emblems mocktails
In its menu you will find various coffees, frappés, options for tea, fresh drinks (lemonades, Italian sodas, juices, soft drinks, cold tea); however, among the distinctive are the mocktails.The mocktails are made with the same care and details as a cocktail, but without alcohol.There are, for example, Hello Kitty Tropical Kiwi Margarita (natural strawberry and kiwi concentrate with mineral soda), Hello Kitty Pinapple mojito (pear and pineapple concentrate fresh with mint) or Hello Kitty Cherry on the rocks (Ginger ale with maraschino cherry).These drinks are for the whole family, says Carolina, “from the children who can come to the bar to ask for a mocktail, it generates all the illusion, they make them a very careful drink that they can taste without any problem”.
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‘You can never have many friends’
“ You can never have too many friends” reads one of the walls behind a bar. This emblematic phrase of the Japanese kitten synthesizes an entire community that has formed around the character, since it was created in the 70s.The first people to enter the cafe hug Hello Kitty’s botarga, wear her silhouette in jackets, headbands, blouses, bags and jewelry, in addition, many of them already know each other, since they have met found in other themed events.They comment on the elegant concept, the “very kawaii” themed desserts, how much they had waited for such a place in Mexico, the souvenirs and the peculiar jewelry.
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Meanwhile, “Ariigraam” says that it reminds her of good times from her childhood: “Hello Kitty makes me super feminine, tender, cute, she represents women from childhood to a thousand years, I feel very identified”; and “Estrellita_brillantee” adds: “Kitty is synonymous with love, I can’t think of anything ugly if Kitty is there”.For Carolina Castellanos it has been a surprise of the great furor and expectation that this place has caused: “we already knew that Hello Kitty is a worldwide concept, an icon of Japanese culture and kawaii, but we have had an amazing reception, people who write to us who are looking for flights from other parts of the world, too from Mexico, to meet him because they are such fans that no matter where he is, they go”.
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How can I attend Hello Kitty Café?
Hello Kitty Café officially opens in the first weeks of January 2022, it will be receiving all the people who subscribed to its mailing list at their website; As of December 25, a new system of reservations.After this first period of Early Access, they will receive the general public. Where is? It is located in Plaza Carso, in front of Cinépolis: Calle Lago Zúrich 245 Local B-02-A, Amp. Granada, Mexico City.
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