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Recent studies reveal that more than two-thirds (69%) of global consumers believe it’s extremely or very important that brands offer an end-to-end customer experience in their native language. A multilingual end-to-end customer experience starts from the first touchpoint in the buying journey — a translated website, for example — to even after the product is sold — like customer service in their native tongue. 

However, this is just an added complexity for contact centers: it’s already daunting to deal with the major infrastructure and large head count required to keep a customer service center running, and if they wish for 24/7 coverage on a particular language, they’d need at least four people who spoke that particular language to cover shifts (which doesn’t account for any time off). 

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To address this issue, San Francisco, California-based Unbabel offers an artificial intelligence (AI)-powered language operations (langops) platform that helps businesses deliver a multilingual customer experience (CX) at scale. “Unbabel is building a language operations platform that helps every team across a company easily interact with customers in any language. We combine advanced artificial intelligence with human editors, for fast, efficient, high-quality translations that get smarter over time,” Vasco Pedro, Unbabel’s cofounder and CEO, told VentureBeat.  

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