Vertiv, global supplier of critical digital infrastructures and continuity solutions, has just inaugurated in Tanger Med a million dollar logistics hub to ensure the availability of its products in the African market.
There are ‘has these presences which rejoice, some reassure, while others honor. That of the American Vertiv in Morocco has the merit of embodying all these sensibilities. Indeed, after more than three decades of presence in Africa, the world-class provider of critical digital infrastructures and continuity solutions recently inaugurated in Tangier a logistics hub of one million dollars. A development that aims to upgrade its logistics chain and ensure better availability of its products on the African market.
With 19 production sites and 20,000 employees Across the world, Vertiv remains one of the leading experts in critical infrastructure management. And in this era where the acceleration of digitization gives rise to cyber-ecosystems, its role is most decisive. The range of its field of expertise and the solutions offered cover critical energy supply, thermal management, IT and cabinet solutions as well as Data center supervision and management solutions.
“We are working together with our partners and customers to address the major challenges of data centers, communication networks and commercial and industrial infrastructures. This by putting to the benefit of our customers our product portfolio on the energy and thermal management parts as well as the IT solutions ranging from the edge of the infrastructures to the core part ”explains Mr. Anas Kabbaj, regional director for North Africa and the West.
A know-how that dates back to three quarters of a century. Indeed, the genesis of Vertiv dates back to 1946 with the Capitol Refrigeration Industries having for core business the manufacture of air conditioning systems. Its evolution over the course of history, made up of acquisitions and mergers, in particular of Liebert, Avocent, Netsure and Chloride will give shape in 2016 to the Vertiv entity, which in addition to ancestral know-how, will strengthen its areas of skills and enhance its notoriety. At the forefront of innovation, Vertiv is today, more than a must-have, an essential to global economic activity. With more than 2,600 patents and present in 130 countries, the American manufacturer is “a trusted supplier of 80% of Fortune 500 companies”, and was listed on the New York Stock Exchange in 2020. And this despite the drastic recession that
In Africa, where the company has been active for more than 35 years, Vertiv intends to bring an essential brick to the continent’s development through digital technology. To do this, the company works to facilitate access for its customers and partners to its innovative solutions. An ambition that could not be realized without first strengthening its supply chain in this part of the world. Hence the judicious choice of the Kingdom, given its strategic position.
“Our presence in a geographical area such as Morocco will allow us to strengthen our value chain ranging from the local availability of our products to the reduction of the delivery times of Vertiv products with rapid turnover ”, points out Mr. Pierre Havenga, general manager of Vertiv Middle East and Africa. He adds: This will also allow us to support our value chain on a global scale ”. It is therefore a strategic choice that Vertiv is making by targeting Tanger-Med to operate this expansion.
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