“WeCasablanca Festival” will take place from October 21 to 24

Wecasablanca Festival ”, an event organized by the local development company Casablanca Events and Animation in partnership with the Municipality of Casablanca, is preparing to make the White City vibrate, from 21 to October 24, to the rhythm of a fabulous mix of Moroccan music. Held on the occasion of the 5th anniversary of the territorial brand “WeCasablanca”, this festival, to be experienced face-to-face and live on the social networks of “Wecasablanca”, takes over the brand new Vélodrome park and invites the people of Casablanca to 4 days of colorful and diverse musical celebrations, carried by very beautiful Moroccan voices, we said in a press release. This event will be an opportunity to meet again after a health crisis and restrictions that lasted almost two years. This strong moment launches the cultural re-entry 2021 and above all marks an anniversary. It was in fact on October 24, 2016 that the territorial brand “Wecasablanca” was launched, affirming the identity of Casablanca and its inhabitants but also the banner of a strategy of attractiveness and inclusion supported, in particular, by an active promotion of culture and sport in the metropolis.

To celebrate this anniversary as it should be, the programming had to be rich and diversified. And it is indeed the case. The artistic line of the festival takes its roots in Casablanca’s DNA to make it an intergenerational event intimately linked to the Casaoui plural identity. The Vélodrome park will be stormed by big stars, essential representatives of national music, and new voices that ignite the very young generations, blowing a wind of renewal and creativity on the Moroccan artistic scene. Thus, this festive moment will also be a vibrant tribute to all the talents of Morocco. Transmitted throughout the world via social networks, “Wecasablanca Festival” will also participate in making them shine internationally.

Created in 2015, Casablanca Events et Animation has for mission to develop and implement the overall attractiveness strategy of the territory at the local, regional and international levels.

It deploys structuring projects, ensures the management of sports and cultural infrastructures entrusted to it and organizes major events in the cultural, sports and economic fields.

To materialize and support the project of making Casablanca an economic, cultural and tourist metropolis in Africa and around the world, the authorities have entrusted Casablanca Events and Animation with the implementation of a process of attractiveness which has enabled the revelation of “Wecasablanca”. This approach to attractiveness, a first of its kind on the continent, has been adopted by all Casablanca residents and all public and private stakeholders in the metropolis.

LNT with MAP