Why did Nike decide to stop selling its products in Israel? (Video)

10/8/2021| Last update: 10/8 202101:30 PM (Mecca)

Activists interacted extensively on social media with the news that the sports brand (Nike) stopped selling our products in Israeli stores because it “no longer matches the company’s policy and goals.”

The Israeli newspaper (Jerusalem Post) reported what it described as a state of anger among Israeli retailers who consider Nike one of the most famous sports brands in Israel. (The newspaper suggested that Nike’s decision is part of the company’s strategy to reach its customers directly through stores or its website. and Palestinian and Arab activists against Israel.

Company #Nike decides to stop selling its products in stores #S Rael .. Did the boycott campaigns cause this decision? @ajmhashtag

pic.twitter.com/caGSkl2uoT

— Al Jazeera Mubasher (@ajmubasher)
October 7, 2021

And he said Researcher and political activist Fahd Al-Ghofaili said that “media campaigns, constant pressure on the means of communication and the threat to boycott them from the people forced the company to take this decision.”

Nike Sports Company cancels all its commercial dealings inside “Israel”. Media campaigns and the constant pressure on the means of communication and the threat to boycott them from the people forced the company to take this decision.

) — Fahad Al-Ghofaili (@fahadlghofaili)
October 7, 2021

The media, Samar Jarrah, considered that “every tweet about boycotting the racist colonial entity The usurper comes with a result,” explaining that Nike Sports Company is canceling all its dealings with The entity stores because it “no longer complies with the company’s policy and goals.”

Each tweet Boycotting the usurper racist colonial entity comes with a result. Nike Sports Company cancels all its dealings with the entity stores. Dealing with entity stores “no longer conforms to the company’s policy and objectives.”

https://t.co/c1XXiMFBij

— Samar D Jarrah (@SamarDJarrah) October 6 , 2021

Another blogger interacted with the news, saying, “He said whether the boycott had a role in that or not, but the existence of this principle for every jealous Arab or Muslim remains important and has its impact.” Whether the boycott has a role in this or not, the existence of this principle for every jealous Arab or Muslim remains important and has its impact

https://t.co/QRSdbQRvcg

— YOUSEF 🇵🇸🇶🇦 (@yyy94) October 6 , 2021

Through his account, the activist Muawiya explained that he conducted some research on the situation of Nike in Israel’s stores and found that the decision had nothing to do with taking a stance against it, explaining that the company was reducing expenses and trying to promote online purchases.

So I did some research on the Nike situation with ‘Israel ‘ stores, it’s got nothing to do with taking a stance against Israel, Nike is just cutting down on expenses and are trying to promote online purchases.

— haloalkane 🇵🇸 (@muaawiyahhhh) October 7, 2021

“Everyone thought Nike stopped selling to Israeli retailers to boycott Israel,” Reem tweeted. While the company does not care about the Palestinians,” she continued, “It is propaganda to make more profits and they still have stores in Israel.”

everyone hyped that Nike stopped selling to Israeli retailers yesterday didn’t read anything but a IG post ? lol Nike doesn’t care about Palestinians guys, it’s just a business model for them to make more profit. They still have Nike stores in Israel pic.twitter.com/iTVK3kXxh4

— Reem (@Reemster96) October 7, 2021

Not the first

(The Jerusalem Post) said that as one of the most famous sports brands in The world and in Israel, the loss of these sales will greatly affect hundreds of sports stores. It was circulated to shop owners last Sunday, “After a comprehensive review conducted by the company and considering the changing market, the continuation of work between you and the company is no longer commensurate with its policy and objectives.”

The Israeli newspaper said that “The decision is in line with Nike’s global plans to reduce the number of stores it works with, preferring to direct customers to purchase its products through its website and in its own stores.” As one of the most popular sports brands in the world and in

#Israel

, the loss of those sales will weigh heavily on the businesses of hundreds of sports stores across the country. https://t.co/37xW2Kf90j

— The Jerusalem Post (@Jerusalem_Post)

According to the newspaper, Nike believes that it can achieve the highest profits and control the product experience by managing the entire sales process itself, and the report added, “The company ended its relationship with Amazon in 2019.”

The Jerusalem Post stressed that “stores in Israel consider that they will be damaged and will not be able to maintain their profits, and some may choose to buy Nike products from independent suppliers, and this may raise prices.”

Last March, Nike, along with other international brands, faced a fierce Chinese campaign for its boycott of cotton produced by Xinjiang Province, on the back of accusations of forced labor

Studies published by American and Australian institutes showed that at least one million Uyghur Muslims were admitted to camps and some of them were forced to work, especially in the cotton fields.

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