Winners and losers of consumption during the pandemic

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Image: Ricky Molloy / norden.org

Society & Culture Alcohol, food and housing, that’s what we put our money on during the pandemic. We have spent less than usual on clothes and shoes, restaurant visits and travel. It shows the Consumption Report 2021. In 2020, consumption in Sweden decreased by 4.7 percent compared with 2019. It is a historic race, larger than during the financial crisis in 2008. During the first quarter of 2021, the decline continued, for to turn upwards in the second and third quarters. In total, private consumption of households increased by 4.9 per cent during the first three quarters of 2021. Shopped less abroad In 2020, there was the clearest reduction in consumption abroad, consumption of foreign tourists in Sweden, hotels and restaurants, clothing and shoes, as well as transport and vehicles, according to the Consumption Report published by the Center for Consumer Research at the University of Gothenburg in collaboration med Center for Retailing

Consumption that decreased during the pandemic: Household consumption abroad (-44%)

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