With less than two weeks to go before the start of the Winter Games in Beijing, several Olympics sponsors are skipping what is usually an Olympics-themed advertising blitz.
In 2018, Visa Inc. revved up its Olympic marketing campaign months before the Winter Olympics in Pyeongchang, South Korea. It marked the 100-day countdown to the torch lighting on Twitter. It highlighted its Team Visa athletes, and it promoted wearable payment devices used at the event.
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