Winter Olympics Are Two Weeks Away, but Sponsors Are Keeping Low Profile

With less than two weeks to go before the start of the Winter Games in Beijing, several Olympics sponsors are skipping what is usually an Olympics-themed advertising blitz.

In 2018, Visa Inc. revved up its Olympic marketing campaign months before the Winter Olympics in Pyeongchang, South Korea. It marked the 100-day countdown to the torch lighting on Twitter. It highlighted its Team Visa athletes, and it promoted wearable payment devices used at the event.

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