In 2020, YouTube decided not to do its annual retrospective, the so-called Rewind, because of the pandemic. Of course, the scene was one of few celebrations, just a bad time to leave behind. With 2021 coming to an end, however, Google has announced that the decision is no longer momentary: YouTube will no longer do Rewinds and this time the reason is not the coronavirus. This does not mean, however, that the platform will completely abandon the idea of recapitulating the year’s events. To do this, YouTube will adopt a “different and up-to-date kind of experience.” Although it has not explicitly mentioned the reasons why Google abolished YouTube Rewind seem to be clear: over the years, content has become the target of much controversy. Rewind 2018 has become nothing less than the most detested video
Thanks to all the creators involved in Rewind – we’ll be 👀 for your Rewinds as we redirect our energies to celebrate them and the trends that are part of YouTube 🔥 with a different kind of up-to-date experience – stay tuned!
The YouTube promised to improve on the 2019 retrospective
, but the results were not promising. Given this scenario, Google must have come to the conclusion that the bad popularity of Rewind is irreversible and may have to do with the format adopted by the platform.What is your opinion about YouTube Rewind? Tell us in the comments!
Developer: Google
Free – offers in-app purchases
Size: Varies depending on the platform
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