Yuko Araki tweeted, “Do you know? The secret that makes your time the best.” “Asahi The Cocktail Craft” New CM

For this TV commercial Will feature Yuko Araki, an actor and model who has been appointed as a brand ambassador for “Asahi The Lemon Craft” since April last year.

“Cocktail Craft My Blissful Moment” , The scene begins with opening the bottle cap of the new product “Asahi The Cocktail Craft Lime Fragrant Gin and Tonic”. Mr. Araki tweeted, “Do you know? The secret that makes your time the best.” And draws a “time of bliss” through Mr. Araki who enjoys the scent and taste of the “secret human squeezing method”. We will promote the concept of “The Craft” series, “Reward Chu-Hi” that you can enjoy slowly over weekends and holidays.

“The Cocktail Craft” is for you A chu-hi bottle can with the concept of a “premium cocktail” that is full of authenticity and is particular about the scent of citrus, which is suitable as a reward. Aiming to reproduce the technique of “squeezing” citrus fruits etc. at the end for the bartender to complete the cocktail, Asahi’s original patented technology “secret squeezing method” is adopted, and the container is a wide-mouthed bottle can. By doing so, the scent and taste of a full-fledged cocktail was realized with canned chu-hi.
is made by “squeezing” lime oil to finish, and the lime scent opens the lid. A full-fledged gin and tonic that you can enjoy from the moment. is a ginger soda with a new sensation of lemon that has never been seen before by “squeezing” lemon oil as a finish.
The package design uses white as the background color, and an illustration of fresh lime and lemon is placed on the front of the can body. An impressive copy of “This scent is authentic.” Is written to emphasize the authentic citrus scent that is a feature of the product. In addition, on the back side, the special manufacturing method “secret squeezing method” of the “The Craft” series is written to appeal to products that are particular about the scent of citrus fruits.

The “The Craft” series is on weekends and It is a bottle canned chu-hi developed with the concept of “reward chu-hi” that you can enjoy slowly over time on weekends. You can enjoy the fresh aroma and taste of squeezed citrus, which was realized by carefully focusing on the manufacturing process, raw materials, containers, etc. “Asahi The Lemon Craft,” which was launched in advance at Seven-Eleven stores nationwide in April 2020, received high praise from customers for its authentic lemon scent and recappable bottle cans, and in July 2021. We are expanding our sales channels to all business categories, and are strengthening our efforts to spread a high-quality world view and encourage drinking through TVCM and other means. From customers, bottle cans that can be used for full-fledged scents and recapping, such as “the scent is completely different,” “the taste is as if you put lemon in it,” “you can drink slowly because it has a lid,” and “it is easy to drink because it has a wide mouth.” Has been highly evaluated.
Through the newly released “The Cocktail Craft”, we will strengthen our proposal of the value and attractiveness of RTD products unique to bottle cans to our customers. We aim to create a delicious and enjoyable lifestyle that exceeds expectations.
1: Abbreviation for “Ready to Drink”. Refers to canned chu-hi that can be drunk as it is after purchase.