Apple now allows you to hide apps in the App Store to install them only with a link
Apple now allows developers to publish apps on the App Store “that are not suitable for public distribution”, as described by the company in a publication on your website. These, in particular, will not be listed in the app store . That is, they will not be shown in the different categories or in searches. But they can be downloaded through a link.
This new feature, perfect for those devices that are not part of the programs Apple School Manager or
Apple Business Manager, is designed for those applications whose use is limited to a small number of people or to a specific event. For example, for employees, special events, or any other situation where the app doesn’t need to be listed publicly on the App Store. And it is that the only way to be able to download that app will be through a link that the developer or organization must distribute. The link will redirect to the application page within the App Store so that the user can install it on their device, like any other app.
Apps not listed in the App Store can be applied in any region of the world where the platform is available. However, it is important to note that anyone can download that application if they get the link, since it is public. The company therefore recommends developers to include an additional method for using that app. For example, access by username or password.
Apple will also review apps that will not be listed on the App Store
Apple, yes, maintains some of the strictest policies of its application platform. Among them, the review process prior to publication . That is, apps that are submitted for public distribution through a link, and not for publication in the store, also have to be reviewed and approved by Apple. This applies to both new apps and those already available on the App Store that the developer wishes to “hide” so that they are only accessible via a link.
On the other hand, the apps that are not ready for final distribution, such as those in beta, are exempt from publication via link. In this case, developers can publish it via TestFlight.
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