By Tim Biggs
Updated
Apple has introduced a version of its MacBook Pro that it claims is the longest-lasting Mac computer ever, alongside the first Mac Mini to be outfitted with a pro-level processor, in a rare January product launch.
The devices are flagship products for the tech giant’s latest in-house M2 chips, the M2 Pro and M2 Max; supercharged versions of last year’s M2, which in turn was the second generation of Apple’s own system-on-a-chip design that separated the company from Intel and allowed for more powerful and efficient Macs and iPads.
The new MacBook Pro models are the most powerful and longest lasting yet, Apple says.
Apple claims that the graphical power of these new chips is 30 per cent higher than for their M1 equivalents, and the M2 Max can be configured with up to 96 GB of incredibly fast memory.
The new MacBook Pro machines come in 14- and 16-inch sizes and can be configured with either of the new processors. Apple claims the larger model has the best battery life ever for a Mac; up to 22 hours. They’re on sale now and cost between $3200 and $10,100, depending on the configuration.
Loading
Meanwhile, a new Mac Mini, which is a tiny desktop computer, has been refreshed with the standard M2 (starting at $1000) or the option of the M2 Pro (starting at $2000). A maxed-out Mac Mini, with a 12-core CPU, 19-core GPU, 32GB of RAM and 8TB of storage could be a serious productivity or creativity machine, and would go for $6800.
Notably, the roll-out of a Mac Mini with a faster M2 Pro chip has allowed the company to discontinue one of its last remaining models with Intel chips. The company this week also stopped selling a high-end Mac Mini with a non-Apple processor. The only Intel machine in Apple’s lineup is now the Mac Pro desktop.
The new Macs bolster a product line that brought in $US40.2 billion ($57.5 billion) last year, accounting for more than 10 per cent of the tech giant’s revenue.
The unusual timing of the launch, months ahead of Apple’s usual cadence of a March event kicking off the year, is likely a result of ongoing pandemic and chip shortage pressure that’s pushed back manufacturing timelines across the industry. Ordinarily, Apple would have introduced new MacBooks in time for the holidays.
As for the rest of 2023, Apple is expected to bring a variation of the M2 chip to its high-end Mac Pro desktop computer, and is reportedly working on new versions of the MacBook Air, including a larger model with a 15-inch screen.
Loading
It is also likely to launch its long-awaited mixed-reality headset, its first major new product category since the Apple Watch went on sale in 2015, alongside its iPhone 15 line, a new HomePod speaker and Apple Watches with updated processors.
In the longer run, Apple is reportedly aiming to bring touchscreens to the MacBook Pro beginning in 2025. The move would give Apple’s high-end computers better parity with devices from Microsoft and other laptop makers. It also would help Apple offer a more unified software experience across its products, now that its high-end iPads use laptop-class processors.
With Bloomberg
Get news and reviews on technology, gadgets and gaming in our Technology newsletter every Friday. Sign up here.
Most Viewed in Technology
Loading
Note: This article have been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here
Owala Name Plate, Owala Customized Name Tag 24 32 40 Oz, Owala Customized Name Plate, Personalized Owala Lid Topper, Owala Accessories
$7.95 (as of March 9, 2025 19:44 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Wireless Earbuds Sport Headphones 5.3, 80Hrs Stereo New Bluetooth Earbuds with HD Mic, Ear buds with Earhooks ENC Noise Canceling Earphones, IP7 Waterproof Headset for Sports/Workout/Running Rose Gold
$24.99 (as of March 9, 2025 19:44 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Stanley Quencher H2.0 Tumbler with Handle and Straw 14 oz | Flowstate 3-Position Lid | Cup Holder Compatible for Travel | Insulated Stainless Steel Cup | BPA-Free | Azure
$20.00 (as of March 8, 2025 19:46 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
DoHonest Baby Car Camera HD 1080P - Rear-Facing Car Baby Monitor with Night Vision, Adjustable View Angle, Easy Setup, Anti-Glare Display, Safety for Kids & Infants
$18.99 (as of March 8, 2025 19:46 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
