Define Business Value Before Building Your AI Strategy

By Peter Nalika

Generation Z [GenZ] in Kenya uniquely incorporated AI into their activism as the world advances in this technology. During #RejectFinanceBill2024, they used generative AI [GenAI] to create posters, songs, and videos to protest against the finance bill.

While GenAI is a vital technology, understanding its integration with core business functions is crucial for efficiency. The Kenyan Gen Zs first understood the value of their activities, which was to communicate effectively. Then they used GenAI to enhance these communication elements and elaborately voiced their grievances.

We can clearly see that GenAI requires the human power to be super transformative.

Linda Gichohi, a legal expert in Legal Tech and AI, views AI as a transformative force reshaping industries and revolutionizing human interaction. She notes that Africa is increasingly adopting AI technology, envisioning it as a catalyst for a brighter future.

“Although Africa’s AI journey is filled with hope and potential, it also faces challenges and concerns”, writes Gichohi.

In tandem with Gichohi sentiments, AI offers great opportunities for productivity gains however achieving them is challenging. Even with the right technology, a significant breakthrough in human capability is necessary. For example, it’s important to change workflows, free up time, and learn new skills to fully utilize AI’s capabilities.

From a governance perspective, Lynda Ouma and her colleagues argue that Kenya is not yet ready to pass laws that effectively regulate, create awareness, and build capacity in the robotics and AI fields. Ouma, and her research team recommend that regulation should follow strategy, ensuring that the AI ecosystem in Kenya is nurtured to its full potential.

In conclusion, organizations must train their workforce to use AI responsibly, focusing on enhancing critical thinking skills. This workforce also needs cognitive skills and governance support to operate in hybrid intelligent settings.

Peter Nalika is a Technologist and Communication Consultant