The growth in the number of new Netflix subscribers is slowing down
(photo: CC0 Public Domain)
The number of subscribers to Netflix rose to 222 million last year, but the streaming service is facing difficult times. The influx of new subscribers, marking the times of the pandemic, is subsiding, and competition is growing.
Last year Netflix has added 18.2 million new users – approximately half of the number of new subscribers registered in 2020, notes BBC . The company’s forecast for 2022 also brings bad news. The company said it expects to add only 2.5 million new users in the quarter ending in March. This is much less than expected by analysts.
Retaining the engagement of existing customers is good, but the growth of new entrants has not yet accelerated to pre-Covid levels. , admitted Netflix in a statement. The reason for this is the pandemic and the macroeconomic difficulties in parts of the world such as Latin America.
A strong factor is the growing competition from companies such as Disney, Apple, Amazon and HBO. “Consumers have always had many choices when it comes to leisure time,” the company said. In the last 24 months, however, competition has grown as entertainment companies around the world develop increasingly aggressive proprietary streaming
Netflix spends billions of dollars creating content to keep viewers interested. However, this also leads to higher costs.
“The forecast for new subscriptions in the current period is just over half of last year’s figure,” said Laura Hoy, an analyst at Hargreaves Lansdown. According to her, the company’s management justifies itself with the schedule for the new content, according to which “several big titles will be released at the end of the quarter”, but investors are undoubtedly embarrassed by the forecast for slower growth.
Note: This article has been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here
Apple 2024 MacBook Air 13-inch Laptop with M3 chip: 13.6-inch Liquid Retina Display, 8GB Unified Memory, 256GB SSD Storage, Backlit Keyboard, 1080p FaceTime HD Camera, Touch ID; Midnight
$1,068.58 (as of June 21, 2024 21:02 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Roku Voice Remote Pro (2nd Ed.) | Rechargeable TV Remote Control with Hands-free Voice Controls, Backlit Buttons, & Lost Remote Finder - Replacement Remote Compatible with All Roku TV, Players & Audio
$29.99 (as of June 21, 2024 21:02 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Premier Protein Shake, Chocolate, 30g Protein 1g Sugar 24 Vitamins Minerals Nutrients to Support Immune Health, 11.5 fl oz (Pack of 12)
$29.98 (as of June 21, 2024 21:02 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
GE Profile Opal 2.0 XL with 1 Gallon Tank, Chewable Crunchable Countertop Nugget Ice Maker, Scoop included, 38 lbs in 24 hours, Pellet Ice Machine with WiFi & Smart Connected, Stainless Steel
$532.57 (as of June 21, 2024 21:04 GMT +00:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
