IKEA and Instinct found a private space for dad

01 February 2022 | 11:20

The video “When close does not mean crowded” is part of the #homepositive

movement

With age, personal space tends to shrink – it is occupied by partners, children, pets. IKEA and Instinct offer not to despair, even if you are “survived” from the bed and sofa. In the new video “When close does not mean crowded”, the creators demonstrated that the retailer’s interior solutions can solve the problem of lack of space for yourself, your loved one.

The marketing campaign is dedicated to the importance of personal space for everyone. She became part of the #homepositive-movement, in which IKEA calls to look at the house and relationships in the house from a new angle.

The filming of the video was entrusted to director Philip Yuryev. The production was handled by the Stereotactic team.

Composition of the creative team:

IKEA

Inna Romagnoli — Marketing Director
Anna Fokina — Marketing Communication Manager
Olga Belyaeva — Marketing Communications Leader Cluster
Olga Chernova — Marketing Communications Specialist Cluster
Olga Trukets — Content Specialist
Ivan Nyrkov — Interior Designer

Instinct
Yaroslav Orlov — Chief Creative Director
Roman Ferainer — Chief Creative Director
Antonina Pirogova — Associate Creative Director
Evgeny Golovan — Associate Creative Director
Anna Zakharova — Strategic Planning Director
Marina Vershinina — Client Service Director
Irina Gornova — Group Account Director
Ksenia Mikhailova — Account Director
Tatyana Dmitrieva — Producer

Director — Philip Yuryev
Cameraman — Denis Firstov
Production – Stereotactic