The Center Party’s proposal to prohibit state enterprises from purchasing communications services is a debate that the Labor Party should reject in the ongoing government negotiations, because the proposal is bad, expensive and populist.
Every year, state-owned enterprises buy communications assistance for several hundred million kroner to get help to run the best possible public communication.
If we include municipalities and county municipalities’ purchases of the same type of services, we are talking about decent sums.
For some agencies, it has become big business to fight for public contracts.
Buying services from skilled PR consultants should be continued by the state, because it improves public communication. In addition, it is far cheaper than if public administration is to hire hundreds of new communications consultants.
I think the politicians at Hurdalssjøen Hotell should rather discuss another side when buying public procurement of communications services, namely, transparency around the agencies’ customer lists. This is a far more important debate.
The public sector can and should demand in tender documents that agencies that offer them their services also practice full transparency about who they work for.
Some, but still far too few agencies, practice the public line today. And yet, bureaucrats are trying to maintain a mystery about the industry by hiding behind the fact that the customer does not want journalists and competitors to know who they are buying assistance from.
My experience is completely different .
I have previously worked for several years in an agency that consistently followed the line of transparency. Transparency was part of our DNA. We did not assist anyone who objected to being listed on our website. As far as I know, no one turned in the door because we stood by our principles of openness.
The debate on lobby registers regularly flares up among the country’s elected politicians. Politicians, red and blue, criticize the secrecy of the industry. Now they have the opportunity to do something about it.
In just over a week, a new government platform will be ready. It is the document that tells what the Labor Party and the Socialist People’s Party will do in the coming years, and what it will be assessed according to.
at PR agencies, which in the next few years will earn several hundred million kroner on public campaigns and assistance.
It is time for the public sector to use its purchasing power and demand transparency in all tenders on the purchase of consultancy services. Take the chance.
Lars Joakim Hanssen is a former State Secretary and politician for the Progress Party.
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