Karlie Kloss Has Gone ‘Expensive Brunette,’ and She Looks Gorgeous

Karlie Kloss is the latest celebrity to trade their signature blonde hair for the year’s chicest trend: expensive brunette. 

“After a decade of being a blonde, i finally crossed over to the dark side,” Kloss wrote on Instagram alongside photos and videos debuting her new hair color. See for yourself, below. 

Yup, Karlie Kloss is nailing expensive brunette, which, for the unfamiliar, is “all about giving deeper hair energy, dimension, and detail,” according to celebrity hairstylist Tom Smith. “It’s all too easy when going for a darker shade of hair color to apply one tone all over, a similar result to using a box dye at home. I’m of the opinion that it’s professional hair colorists’ responsibility to give our clients something they could never get at home, and so expensive brunette is all about adding detail and interest with multiple deeper shades to make the result more dimensional and expensive-looking.” 

He added, “In the celebrity world, it’s often ‘the bolder the better,’ hence why so many celebrities are blonde or choose obviously artificial shades for their own hair or use wigs. Now that a brunette can look equally as ‘expensive’ and ‘designed’ as brighter or bolder shades, it makes sense that many celebrities are interested in the deeper tones.”

For those interested in going expensive brunette, Smith says, “the key element to discuss with your hairstylist is that you don’t want one flat color all over. Expensive brunette is all about depth and dimension, so you and your colorist should agree on the deepest shade and the lightest shade you want to see in your hair and then allow the colorist to place shades between in a way they see fit to enhance your haircut…. It’s key to make sure your colorist knows you want to be seen as an ‘exciting brunette,’ not edging toward being seen as a blonde.”