Lionel Messi, the winner of the 7-time Golden Ball, but also the player with the most goals in La Liga (474 goals), surprised the football world last summer with his transfer from Barcelona to the French team Paris Saint Germain. After almost 8 months since coming to the Parc des Princes, Lionel Messi has still not been able to express his true worth, he failed to score many goals in the championship.
Lionel Messi was still beneficial for Paris Saint Germain, and this is because the arrival of the Argentine star was a real blow on the transfer market. This was felt by a larger number of spectators present at each match played by the French team on their own field but also by an increase in the audience of fans on social networks.
Lionel Messi came to Paris with many of his fans in Barcelona, the accounts on the social networks of Paris Saint Germain recording an increase of 20 million followers in just a few weeks since the arrival of the Argentine star. From here followed a steady increase in fans, around 1 million followers per week, and it continues at this time.
At the end of 2021, Paris Saint Germain counts around 150 million fans of social networks, this making the club’s communications director, Martial Ribes, and wants even more so that the current accounts on social networks become more and more attractive for fans.
Paris Saint Germain leaders say that this is the football club with the most fans on Tik Tok, with 23 million fans. At the same time, according to the club’s management, this is the most followed brand in France, with 50 million followers on the Instagram social networking platform. About 150 fan clubs have been opened recently in over 85 countries, for a more efficient promotion. Brazil is the main country from which most fans come from social networks, with 5.2 million followers on Instagram and 2.5 million on Tik Tok. The club’s leaders say that in the future they want to attract more fans from countries such as Algeria, India, Indonesia, Mexico or Argentina.
Since the arrival of Lionel Messi, the club has joined two other big names in football, Real Madrid and Barcelona, who have around 250 million fans on social networks.
MED Editor
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