“Protect Iowa Health” communications campaign advocates preparedness for everyone

Protect Iowa Health is a visually appealing and well-organized web site on which pandemic influenza is discussed in the context of general emergency preparedness. The materials feature a creative campaign slogan (“Be a hero through one heroic act”), personal and family preparedness materials, high-energy public service announcements, press releases, and a guidebook. The web site answers many questions surrounding preparedness and is appealing to explore.

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