Startup reformulation aims to strengthen humanization with users and provide a welcoming experience
QuintoAndar, the largest housing platform in Latin America, launched a new brand positioning and visual identity. The change reflects in a reformulation of the startup, which aims to strengthen the humanization with users and provide a welcoming, simple, flexible and contemporary experience. The numbers collected in 2021 indicated that the company was valued at US$ 5.1 billion, has more than R$ 78 billion in assets under management, values that translate into an average of 10 thousand new lease, purchase and sale contracts per year. month and more than 130 thousand active rental contracts under management last year, in addition to operating in more than 50 cities in Brazil, Argentina, Ecuador, Panama, Peru and Mexico through the operations of the Navent group, acquired in December 2021.
According to QuintoAndar’s Communications Director, Bruno Rossini, the platform represents 40% of searches related to housing, which makes it the leader in the rental and sale of residential properties in Brazil, with a closed contract every five minutes. “Today we have 4,000 employees, with 650 working in the technology area to give full support to the negotiations”, he pointed out.
The visual identity was presented by the Marketing director Flávia Mussalem, who explained that the The new format, a square that opens on one side, meaning a door that opens, is suitable for the proposed purpose, which is to show “real lives, real people”, who seek to recognize themselves in the individual choices of the place where they choose to live.
In addition to fulfilling the company’s purpose, the new brand positioning is aligned with the expectations and needs of people in the real estate market. This movement will guide the company’s performance in the market and its plans for the future, as well as the creation of products and experiences that help the entire housing market, giving life to its purpose of opening doors for more people to live better.
The co-founder and CEO of QuintoAndar, Gabriel Braga, considers that for many people in Brazil, QuintoAndar is already synonymous with housing due to the experience offered when looking for a new home. “By assuming this purpose of opening doors so that people can live better, we want everyone to remember QuintoAndar when they think of home. Whether for our variety of properties that contemplate all kinds of dreams or for all our solutions that transform the experience of living. All this because we know that home does not happen alone and it depends on a unique journey for each person or family”, he clarified.
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