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BlueFocus
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Ad Agency BlueFocus Halts Outsourcing Copywriting to Adopt Generative AI
On April 12, Chinese media outlet Madisonboom reported that BlueFocus, a well-known Chinese advertising service provider, issued an internal email to its East China region procurement department stating that “In order to curb the trend of hollowing out core capabilities and build the foundation for embracing AIGC, the management has decided to indefinitely suspend all