Browsing Tag
cross-channel
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2022 Predictions: CTV and cross-channel advertising
2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships.More streamingWhile growth for some subscription services slow down, like for Disney+, old standbys like Netflix see…