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guidance

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New Guidance on Genetic Testing for Kidney Disease thumbnail

New Guidance on Genetic Testing for Kidney Disease

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10 takeaways from the new CAP guidance on in-game purchases thumbnail

10 takeaways from the new CAP guidance on in-game purchases

On 20 September 2021, the Committees of Advertising Practice (CAP), the body that determines UK advertising regulations, released new guidance on in-game purchases. This covers topics from in-game store presentation, virtual currency bundling to loot boxes and external game marketing. While only 12 pages long, this guidance could result in significant shifts in current industry…
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