Browsing Tag
Marketers
7 posts
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
By Sam Bradley • November 27, 2024 • Ivy Liu For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity to put Amazon Prime’s recently debuted shoppable ad formats to the test. Five media buyers and marketers told Digiday they’d be experimenting with the new formats on their media plans
Marketers are ‘hopeful yet reasonable’ ahead of Q4 and holiday season
September 13, 2023 • 4 min read • By Kimeko McCoy Ivy Liu Ad spend may be heading back to the mid-single digit levels seen in the 2010s, but that hasn’t stopped clients from approaching Q4 ad spend with a general sense of uncertainty, agency executives say. Multiple, compounding issues are causing continued uncertainty. Lingering Covid outbreaks
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days.Antitrust challenges from the U.S. Department of Justice tend to have that sort of effect — especially when there’s a bigger than usual chance that this one could actually subvert
Marketers say biggest challenge is getting cross-department alignment
MarTech » Sales Enablement » Marketers say biggest challenge is getting cross-department alignment Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. The report will be released during tomorrow’s webinar, “What Marketers Must Know…
Marketers: What should you focus on in 2022?
Happy New Year! Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.”Take 2021, the year we thought everything would start getting back to normal. I even suggested dusting off your 2020 marketing plan and updating it.…
As we head into 2022, I'm feeling hopeful and excited for what lies ahead, even after another unpredictable year of remote work, Zoom fatigue, and an ever-evolving "new normal." My team at Masthead Media and I are taking time to reflect on what we've accomplished and to celebrate the work we've done.One of the things…