The 2022 Asia Pacific Game Summit (APGS), hosted by the Taipei Computer Association, will cross the barriers of the epidemic through live online broadcast this year, and provide the whole process With bilingual subtitles in both Chinese and English, it will be broadcast on the official YouTube channel of Taipei Game Show. The event ended perfectly yesterday, with a two-day exciting agenda, focusing on multiple issues such as game development, distribution agency, digital media, game platform, independent game team, etc., invited from Sony Interactive Entertainment, Japan’s Platinum Game Studio, Hong Kong OK JOY, service Industry professionals such as Xsolla all over the world, now.gg headquartered in Silicon Valley, Taiwan, Clever Plays Studio, Red Nexus Games, etc.
On the first day, the theme of “The Project of Heroes in the World: Two People Make a Nostalgic Story Game” brought by Hong Kong OK JOY game planner Zeng Luoke opened with an in-depth analysis The mental journey of an independent studio from its inception to selecting a theme for development, detailing the creative thinking of limited resources, and even how to find inspiration from the past, as well as the so-called “nostalgia” spirit. The second is Shuhei Yoshida, director of independent game initiatives at Sony Interactive Entertainment. He mentioned his visit to the Taipei International Game Show in 2016 at the beginning. He was deeply impressed by the enthusiastic response of PlayStation fans at that time, and looked forward to meeting Asian independent game developers again in the future. In addition, Yoshida Shuhei, who has grown up with the PlayStation brand in the middle, has cut into PlayStation’s concept of independent games from the perspective of a large multinational enterprise brand, and the current PlayStation’s ongoing strategy of promoting independent game exposure.
Lin Junting, general manager of now.gg Taiwan in Silicon Valley, USA, who has long been developing cloud mobile game technology, brought the latest data survey and analysis of the global mobile game and cloud industry, including highlighting high-level Mobile games often have more than 1G and 3G capacity, which leads to the worry of light users being discouraged, bringing out the cloud technology architecture to break through the threshold of installation and download that is difficult for traditional mobile games. Angela Mejia, co-founder and studio manager of Clever Plays Studio in Montreal, Canada, explained the experience and lessons of performing masterpiece-level marketing for independent games from the perspective of publishers. He believes that marketing activities must start from the first day of development, how to use “anchor” Point” and “Hook addiction” complete the connection between game design and marketing, and even just use a simple and concise description to quickly make people interested in the product, and plan to continue to influence consumers for at least one year of marketing. The most important action to put in the cart.
The wonderful agenda of the second day was kicked off by Underscore Game Studio concept art Ding Weilun with the new work “Aliisha-Gemini Abandoned Realm”, as a game once in Nintendo Indie World One of the games participated in the Showcase conference, Ding Weilun, from the art design related to the world view such as relic design, special symbols, relic creatures, and monsters, specifically described how to create a whimsical creation from scratch, giving aspiring independent game creators a thought point. From “Nier: Automata” and “Babylon Falls” Platinum Game Studio director Inaba Atsushi, chief game designer Kamiya Hideki, are the studio’s future plans to cultivate its own IP as the main goal, and hope to be able to Further from the developer to the publisher, during the period, more gameplay and details of the new work “Sol Cresta”, a two-in-one classic arcade game, will be shared, giving players who are looking forward to this game complete and rich information.
Chen Jingbo, head of Xsolla Greater China, who has been actively participating in the Taipei International Game Show for a long time, brought a complete introduction of cross-border services and independent game payment settings. angle, including third-party payment solutions that jump off the platform, etc. Dylan Gedig, the partner of Red Nexus Gamers, who won the best game design at the Taipei International Game Show Indie Game Award 2022, brought his experience in modular game design from an independent game team, and shared his practical experience on how to use limited human resources. Combined with modular design, it is a perfect way to practice game development in a more cost-effective way.
2022 Taipei International Game Show will be held from January 22 to January 25 (Mon) at Taipei Nangang World Trade Exhibition Hall 1, 9:00 a.m. every day On display until 5 p.m., there are more than 140 games and hardware on site; in the evening, there is a full online live broadcast of Taipei Game Show OLINE to bring news, introductions and demos of popular games around the world, so that you can save energy for gaming.
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