The Best Memes of 2022 Prove It’s the Same As It Ever Was

On January 1, we open the cover of our crisp new calendars and reveal the whole year ahead. Twelve pages of untainted opportunity lay before us. We believe in that new start because we need it, damn it. New year, new us. In reality—and never has it felt more so than right now—that jumping off point is simply a continuation of the ongoing craziness that had recently defined our lives. Which means 2022 started exactly where 2021 ended, in downtown Omicron.

All the same, we want to document what’s to come, and while you can measure a year in 525,600 minutes (if that’s your thing), or the movies or TV that released, the real way to capture a period of time is through memes. Memes are a conduit into our souls, and you cannot limit a soul to one calendar year at a time. We’re simply an amalgamation of all the useless internet humor and social media fodder from years past, which is why memes tend to repeat themselves in one form or another.

So to start this year off, we’ll honor the posts that got us here—you know, the CDC jokes we kept making over the holiday season when Dr. Fauci played hokey-pokey with the amount of time you’re supposed to quarantine with Covid. You stay in for 10 days, then stay in for five days, then seven days, then you shake it all about.

The CDC Says…

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This one came in just under the wire. With the CDC moving back Covid quarantine time from 10 days to five, people started questioning the center’s judgment. What better way to mock the new, somewhat bizarre medical advice? Making up your own.

Omarion Variant

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Y’all can’t say Omicron correctly, so you badgered prolific R&B artist, Omarion, to the point where he had to make a video announcing that he was not the Omicron. How dare you.

Metaverse Walmart

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The Walmart metaverse is unsettling, but it’s also from 2017. When the clip resurfaced online in January, people gobbled it up, fell in love with the personal shopper, and realized that even memes can’t keep up with the way time is blowing by.

Justin Kirkland is a writer for Esquire, where he focuses on television, pop culture, food, and the south; he is from East Tennessee and currently lives in Brooklyn, New York.

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