Ad Agency BlueFocus Halts Outsourcing Copywriting to Adopt Generative AI

On April 12, Chinese media outlet Madisonboom reported that BlueFocus, a well-known Chinese advertising service provider, issued an internal email to its East China region procurement department stating that “In order to curb the trend of hollowing out core capabilities and build the foundation for embracing AIGC, the management has decided to indefinitely suspend all outsourcing expenditures related to creative design, proposal writing, copywriting, and short-term employees.”

Regarding this, Chinese media Yins Finance contacted BlueFocus’ securities department. The staff confirmed the authenticity of the email content. However, when asked about the application details of AIGC (Generative AI) tools, the staff said they were unable to respond immediately. This means that even work such as copywriting or creative design may not be able to escape being replaced by AI in the future.

SEE ALSO: AI Poses A Threat to Game Concept Artists

In the field of advertising and marketing, projects are becoming increasingly refined. Outsourcing certain parts of advertising companies can effectively introduce external resources and capabilities to deliver projects more efficiently and with higher quality.

However, if core parts are also outsourced, then advertising companies may become figureheads. In addition, these types of companies are often just “shell companies,” which could lead to fraudulent practices in cooperation with clients.

It is worth mentioning that AIGC’s emergence is driving a major reshuffle in the content creation (especially commercial content creation) industry.

According to a report by The Paper, the rapid development of AI has had a significant impact on enterprise recruitment. Positions such as game concept artists or graphic designers have been shrinking while some outsourcing teams already have plans for layoffs, but there hasn’t yet been any large-scale unemployment situation so far. Meanwhile, AI talent is highly sought after by enterprises with salaries reaching up to millions of yuan per year.

Goldman Sachs previously released a report predicting that with breakthroughs in AI, it is expected that 300 million jobs worldwide will be replaced by generative AI, with lawyers and administrative staff being the most affected. Jobs that require physical strength or outdoor work such as construction and maintenance are expected to be less affected.

Sign up today for 5 free articles monthly!


Pandaily Substack subscribe

Note: This article have been indexed to our site. We do not claim legitimacy, ownership or copyright of any of the content above. To see the article at original source Click Here

Related Posts
Concert Dead Can Dance, în țara noastră: de unde cumpărăm bilete thumbnail

Concert Dead Can Dance, în țara noastră: de unde cumpărăm bilete

Cunoscuta și iubita trupă australiană, Dead Can Dance, va concerta în România, în luna mai a acestui an, în cadrul turneului internațional „Europa – 2022”. Brendan Peyry și Lisa Gerrard se întorc pe „bătrânul continent”, alături de trupa lor, Dead Can Dance, în luna mai, mai exact în data de 16. Concertul va avea loc…
Read More
OnePlus Nord CE2läcker ut på pressbild thumbnail

OnePlus Nord CE2läcker ut på pressbild

17 februari kommer OnePlus visa upp prisvärda Nord CE 2, vilket står för Core Edition 2. Nu har en pressbild troligen läckt ut på enheten som visar hur den kommer se ut i blått! You Might Also Like OnePlus: kommer OxygenOS 13 släppas? OnePlus tillkännager att Core Edition 2 visas upp 17 februari Rykte om…
Read More
Samsung Galaxy Tab S8 without secrets!  The tablet series appears in press releases, and the specifications are revealed thumbnail

Samsung Galaxy Tab S8 without secrets! The tablet series appears in press releases, and the specifications are revealed

Nu știm încă dacă Samsung vrea să anunțe seria de tablete Galaxy Tab S8 în cadrul MWC 2022 sau alături de seria de smartphone-uri Galaxy S22. Cu toate acestea, noile modele și-au făcut astăzi apariția în randări de presă prin intermediul publicației WInFuture astăzi. Tot azi sunt confirmate specificațiile acestora în detaliu, iar sumele de comercializare…
Read More
This is the new electric quadruped robot that China has manufactured, and it is one of the largest in the world thumbnail

This is the new electric quadruped robot that China has manufactured, and it is one of the largest in the world

Este nuevo robot cuadrúpedo fabricado en China es totalmente eléctrico y puede moverse por prácticamente cualquier terreno. China también está participando en la carrera para crear los mejores robots biónicos del mundo, y su reciente creación, un aparato robótico de ciertas dimensiones, está sorprendiendo a muchas personas debido a su particular diseño. Desde Global Times…
Read More
Index Of News
Total
0
Share