Samsung launches its NFT aggregator and opens its store in the metaverse

The South Korean technology giant has fully immersed itself in the world of cryptocurrencies with the latest launch it made this week. Along with the presentation of new products announced their integration into the market of non-fungible tokens (NFT).

The new models, called Micro LED, Neo QLED and The Frame were presented as a preview of what will be the Consumer Electronics Show 2022 (CES 2022). This is one of the most important technology festivals worldwide, where all brands take the opportunity to show the latest advances they have been working on.

Samsung Electronics Unveils Its 2022 MICRO LED, Neo QLED and Lifestyle TVs, With Next-Generation Picture Quality and Range of Cutting-Edge Personalization Optionshttps://t.co/RIRFxFpdjY

—Samsung Electronics (@Samsung) January 3, 2022

With this scenario, it is expected that they will release more information as the years go by. days. However, already announced that their new models will come with a renewed Smart Hub, which will include linkage with NFTs. As mentioned in the announcement, “the new Smart Hub enables smart content curation, cloud gaming, video calling, on-screen multitasking, NFT management and more”.

In its idea for this year, Samsung proposes that the screens of 2022 bring the vision of “Screens everywhere, screens for everyone”, approaching reality with “more realistic images, immersive sound and hyper-personalized experiences”.

For this, your televisions will include an NFT Platform. It will be an application that will have an intuitive and integrated platform to discover, acquire and exchange digital art.

“With the demand for NFTs growing, the need for a solution to the fragmented purchase and consumption landscape has never been greater” said from the company . This is why they are presenting the world’s first NFT explorer based on TV screens. In addition, it will have a market aggregator: “an innovative platform that allows you to browse, buy and display your favorite art. All in one place.”

Thought for artists

As they commented, it is a platform designed to provide solutions for the artists. They seek to help creators share their art with the world.

In the case of those who acquire the parts, they will be able to preview the NFT before purchasing. Thanks to blockchain technology, data such as the history of the non-fungible token and metadata stored on the blockchain will also be displayed.

They even added that, as well as sound systems calibrated for Dolby audio, their televisions will have a similar version, but for screens. The TVs will automatically adjust the display settings “to the creator defaults, so you can rest assured that your work looks flawless, with a image quality faithful to the original”.

Blockchain investments

However this is not Samsung’s first foray into the world of cryptocurrencies. With their startup fostering portfolio, Samsung Next, they have financed numerous cryptocurrency companies from an early stage.

Some companies that are part of the blockchain portfolio of Samsung Next

Among the companies that are part is Axie Infinitie, the famous play-to-earn game that had exponential growth during 2021 and it was the spearhead for games developed on the blockchain. Its token, AXS, increased by 1100% since its launch in 2021.

The market for environmentally friendly NFTs Nifty’s, is also part of the blockchain portfolio of the South Korean company. The cryptocurrency exchange FTX or the Sandbox metaverse are other companies in which Samsung has invested.

Custody wallets

If you are looking for the development of specific applications for the custody and storage of cryptocurrencies, Samsung has also had development in this sense.

Those who acquire any of the brand’s mobiles have the possibility of downloading a wallet for cryptocurrencies. With them, the company manages the user’s private keys so that they can see their balance, send and receive cryptocurrencies.

Presence in the metaverse

The electronic giant announced also a collaboration with Decentraland, an entertainment metaverse created on the Ethereum network.

There they opened a virtual version of their experience center in New York, Samsung 837. The space in the metaverse, called Samsung 837X, is an experience that allows users to explore the virtual version of the physical store.

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But this is not all, inside the venue visitors can participate in live music events and complete missions to win exclusive collectibles.

Rewards include badges and a limited collection of wearables, exclusive to Samsung. The wearables are accessories with which to “dress” the avatar inside of the metaverse.

The virtual store will be open for a limited time and, According to comments from the company to The Block, the space was created thanks to one of the Largest land purchases in Decentraland history.