Tuna achieves 128,000 euros at the New Year's auction in Tokyo

The relatively high prices at the annual New Year’s auction in Tokyo are not so much due to the quality of the fish. (Archive image: Keystone)

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At the New Year’s auction on the Tokyo fish market, a tuna was auctioned for around 128,000 euros. Before Corona, profits were significantly higher.

At the first auction of the new year on the Tokyo fish market, a bluefin tuna was auctioned for 16.8 million yen (around 128,000 euros). That is a lot of money – but in 2019 a tuna reached a record price of around 2.7 million euros. But then the corona virus struck. This year’s auction on the Toyosu market also took place on Wednesday under the impression of the ongoing pandemic. It was the first time in six years that a tuna fetched less than 20 million yen, local media reported.

The 211 kilogram fish was in Grandma, one of the best tuna fishing grounds in the country, caught on the northern tip of the main island of Honshu. The price achieved is around EUR 610 per kilogram. The fish was bought from a wholesale company. “I want to use everyone’s strength to get through the New Year,” a company representative was quoted as saying.

The relatively high prices at the annual New Year’s auction in Tokyo are not so much based on the quality of the fish. Rather, the whole thing is a clever PR campaign at the start of the new financial year, which the local media then report on every year.

Nowhere else in the world is so much bluefin tuna eaten like in Japan. Overfishing, which has long been criticized – especially abroad – has resulted in the species being endangered in terms of its population.

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